Learning Guide

Welcome to Your Inbox of Smarter Email Marketing

Here’s your quick-reference guide to avoid inbox disasters and master the art of eective communication through your emails.

Welcome to Your Inbox of Smarter Email Marketing

DOs of Email Marketing

Get Permission

Only email people who’ve opted in. Consent builds trust and keeps you legally safe (hello GDPR).

Add Value Every Time

Offer tips, exclusive content, or useful updates, not just sales pitches.

Keep it Mobile Friendly

Over 50% of emails are read on phones. Test your emails on mobile and desktop.

Segment Your Audience

Tailor your emails to different groups based on behaviour, preferences, or stage in the journey.

DON’Ts of Email Marketing

Don’t Buy Email Lists

They're cold, impersonal, and usually illegal under GDPR and CAN-SPAM laws.

Don’t Overload with Images or Gimmicks

Too many graphics can trigger spam filters and slow loading. Keep it clean and quick.

Don’t Send Too Often

Respect your audience’s inbox. Bombarding them leads to fatigue and unsubscribing.

Don’t Forget Accessibility

Use alt text on images, clear fonts, and good contrast so everyone can read your content.

Download our guide to see more DOs and DON'Ts.

It's Your Time To Take It Up A Notch!

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Strategy

Strategy is where it all starts, understanding the goals and developing a plan to achieve them.

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Creative

This is how we bring your brand and vision to life. Developing creative solutions across all media channels.

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Communication

Ready to communicate with your audience. Using the right channels to deliver the right message.

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Performance

Its all about performance, collecting data and ensuring a return on your investment and achieving your goals.

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Book a 30-min discovery call

Unsure where to start? Grab a free strategy session and leave with three quick-win ideas.

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