The Challenge

Ed-Lock, a trusted name in vehicle lock and security solutions, faced stagnation in a rapidly evolving digital landscape. Despite its solid reputation, the business was struggling to grow. Customer retention was flat, lead generation was inconsistent, and their online visibility fell short of reflecting their industry expertise.

Their website wasn’t delivering the traffic needed to reach new audiences, and re-engagement campaigns lacked the strategic edge and personalisation required to drive repeat business. To stay competitive, Ed-Lock needed more than just a digital presence; it needed digital performance, and that’s where Altitude came in. 

The Solution

Altitude partnered with Ed-Lock to deliver a fully integrated digital marketing strategy, tailored to meet their core objectives: boost customer loyalty, increase website traffic, and generate high-quality leads.

We began with a comprehensive website audit, improving structure, page speed, and mobile responsiveness. High-intent keywords were integrated across core pages and product descriptions to improve rankings and draw in targeted traffic.

A personalised email marketing campaign was launched to re-engage existing customers. This included segmented messaging, tailored offers, and timely service reminders, designed to build loyalty and drive repeat sales.

Using paid social (Meta) and organic channels, we developed lead-focused campaigns that spoke directly to Ed-Lock’s ideal audience. With custom landing pages and seamless lead capture mechanisms, we ensured every interaction led to action.

A refined PPC strategy focused on increasing conversions while improving cost efficiency. Keyword targeting, ad copy testing, and landing page alignment were continuously optimised to maximise ROI.

The Results 

In just six months, Ed-Lock experienced significant, measurable growth across all key areas.

• +50% increase in repeat sales from personalised email campaigns
• +40% surge in organic website traffic through improved SEO
• 1,300+ high-quality leads generated through paid and social channels