Blog Post
The key to leveraging your personal brand starts by understanding what it actually is. We’re not just talking about colours and themes but also your tone of voice and what you represent. Only then will you be able to promote your unique identity and leverage your brand.
Feel free to send us a message and ask your questions. We are more than happy to answer your questions and help.
Get instant access to our exclusive ebook packed with actionable tips, strategies, and expert advice — completely free.
Your personal brand sets you apart from others. Whether that’s your career goals, the image of yourself you’re projecting, or your personality, this is what will separate you from your competition.
Your personal brand will also connect your business to a face. Taking a viewer away from the screen and placing real human connections at the forefront of your business means it becomes memorable. This also makes you more of a credible source, building trust with your audience and making the process seem personalised to each individual who interacts with you.
Personal branding allows you to control the narrative, making it easier for you to choose how people perceive you. You can choose the types of goals you wish to align with and then, in turn, who you will attract as an audience.
With a relatable aspect to your business, your personal brand becomes a selling point. You can now leverage all connections you make into potential leads. By building trust and reliability at the beginning of your personal branding journey, your audience is already two steps into the customer journey by the time you introduce the sales process.
Alongside personal branding can come positioning yourself as a “thought leader”. Thought leadership is great because it shows your knowledge of a subject, and not only does it encourage others to view you as knowledgeable in that field or niche, but it also attracts people within your field. Consider posting knowledge about your business industry online to show how experienced you are in that field. Once you’ve positioned yourself as a thought leader through your personal brand, your social media marketing will become unstoppable.
LinkedIn is great because it’s the social media platform on which strangers want to contact you. Where you would assume it is business-saturated, LinkedIn has a multitude of creators from different sectors. Audiences on this platform aren’t just looking for jobs but also businesses compatible with theirs and future potential clients.
Building your profile on LinkedIn personalises the company you are associated with, making you similar to a mascot for your business. If you consistently engage with connections on this platform, users will recognise your brand, keeping them close to the customer journey and fostering brand awareness. As a result, utilising the connections you make on LinkedIn can build your business growth completely organically, making it a cost-effective business tool.
Strategy is where it all starts, understanding the goals and developing a plan to achieve them.
This is how we bring your brand and vision to life. Developing creative solutions across all media channels.
Ready to communicate with your audience. Using the right channels to deliver the right message.
Its all about performance, collecting data and ensuring a return on your investment and achieving your goals.
We love to communicate openly and frequently because we truly care about delivering the best results to help you.
.svg)
