Altitude expand into New Zealand

Altitude Marketing, a growing leader in digital marketing solutions based in Loughborough, has announced its expansion to New Zealand, marking its first venture outside of the UK. 

This move reflects Altitude's mission to become a global marketing partner, empowering businesses to access and grow in new markets. The decision to expand to New Zealand was driven by the opportunity to bring advanced digital marketing expertise to a rapidly evolving market.

In the year ending March 2023, New Zealand saw a remarkable surge in foreign direct investment (FDI), with total investment reaching $531.2 billion. Of this, 57.5% came from major economies such as Australia, the United Kingdom, the United States, and Japan, highlighting the country’s appeal as a thriving business hub.

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Tom Bates, Co-Founder of Altitude Marketing, explains:

‍“Expanding outside of the UK has always been a part of our growth strategy, and New Zealand presented itself as a perfect opportunity. With a growing business market and a tech industry, the region aligns perfectly with our vision for natural growth and innovation.”

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Altitude sees significant potential in New Zealand's business environment. With a growing small business and tech market, the region is hot for companies seeking to scale and expand globally.

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Chelsea Sinnamon, Managing Director of Altitude Marketing NZ, backed Tom’s point, adding:

‍“Digital marketing is on the rise in New Zealand, making this the perfect time to be part of the industry’s growth. We're excited to partner with local businesses and tech companies aiming to grow beyond New Zealand.”

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Altitude recognises the challenges of international expansion, from time differences to cultural nuances. The company plans to address these through consistent communication, cultural alignment, and leveraging technology.

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Laura King-Berry, Co-Founder of Altitude Marketing, added

“The joy of video calls makes the distance feel negligible. Regular check-ins and aligning processes have ensured our brand, culture, and vision remain consistent across both locations, which was key for us in this growth opportunity.”

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Over the next five years, Altitude aims to build a fully operational New Zealand team, leveraging the UK's expertise to embed its culture and values. Additionally, the use of AI and automation tools, such as Meet Alfred, will play a pivotal role in the early days of establishing operations, creating efficiencies, and supporting growth in the region.

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