The Challenge

Lovell, a leading new home developer, wanted more than just bricks and mortar, they wanted to build lasting relationships within the communities they serve. While their housing developments were transforming local areas, the brand sought to deepen engagement with residents, boost public visibility, and strengthen their community impact across each region.

However, with multiple developments across the country, ensuring consistent, meaningful engagement required a coordinated strategy, one that could resonate locally while amplifying Lovell’s national presence.

The Solution

Altitude partnered with Lovell with a specific focus on their Eastern region to deliver a strategic PR and events programme that positioned the company not just as a new homes developer, but as a community partner. Our goal was to ensure every Lovell development connected with its wider community and fully integrated the developer into these areas.

Community-Driven PR Campaigns

We crafted bespoke press strategies around each development milestone, from breaking ground to welcoming new residents. By securing local and regional coverage that told real community stories, we helped humanise the Lovell brand and build trust with local audiences.

We also coordinated a series of on-the-ground events, including ground-breaking ceremonies, charity initiatives, and school partnerships. These events were genuine chances for Lovell to give back and engage directly with communities.

Through proactive digital PR and media relations, we ensured each community activation resonated well beyond the event itself. Every campaign was supported by targeted outreach to online and print publications, securing consistent, high-quality coverage complete with valuable backlinks to Lovell’s website and development pages, driving both visibility and traffic.

The Results 

These community engagement efforts by Lovell, amplified by Altitude, produced powerful results across media and public perception:

• 17.6M+ total combined reach 
• £46,360 in advertising value equivalent generated through earned media
• Secured 37 pieces of high-quality media coverage in local and regional outlets, including several backlinks from high domain authority sources across a three month period