Challenge

ByWater Services, established in 1999, is a UK leader in commercial water treatment and wash water reclamation systems, providing bespoke design, installation and maintenance solutions.

With a high average order value, the business relies on highly targeted sales efforts to engage facilities managers, operations leaders and sustainability heads across sectors like automotive, industrial manufacturing and commercial facilities.

However, traditional sales approaches, phone outreach and passive inbound leads were not generating qualified conversations at the scale or speed the team needed. ByWater required a scalable, intelligent way to engage hard-to-reach decision-makers and start meaningful sales conversations.

Solution

To address the challenge of reaching high-value decision-makers efficiently, ByWater Services partnered with Altitude on a strategic LinkedIn outreach initiative, designed to combine automation with highly personalised messaging. Rather than a blanket approach, the campaign was structured around tailored outreach flows, aligned with ByWater’s different product offerings and the target audiences to each product.

We developed and launched six unique outreach flows, three for each of two ByWater sales team members. Each team member wanted to promote different product offerings for the business, and each flow targeted a specific user case and solution to help engage the recipient. This helped create an ROI exceeding 95,000% in potential revenue added to the pipeline in just 6 weeks.

Outcome

The results were impressive, especially for a high-value technical solution. In six weeks, we were able to achieve:

• 21 qualified leads generated
• 6% reply rate
• 33% lead conversion rate from replies
• Potential ROI exceeding 95,000%

By focusing on ROI and scalable outreach processes, the campaign provided ByWater with a repeatable, data-driven approach to engaging high-value prospects and building pipeline for future growth.