Challenge

Roberts Travel Group, a long-established travel operator, initially approached Altitude to strengthen its organic marketing performance. At the time, their small marketing team needed external support to grow brand visibility and generate more leads without increasing paid spend. With multiple brands under the group,  Roberts Travel, Roberts Holidays, and Roberts Luxe, the business required a flexible strategy to boost organic performance across different audiences and services.

The challenge was clear: how to build a scalable, long-term digital presence while freeing up the in-house team to focus on day-to-day operations.

Solution

Altitude partnered closely with Roberts’ in-house marketing team, providing SEO expertise, digital strategy and creative PR campaigns to deliver sustainable growth.

We began with a focus on SEO, building visibility for Roberts Travel Group’s core offerings and ensuring organic channels became a reliable driver of leads and bookings. As the marketing team expanded from one person to three, our relationship grew with it, opening the opportunity to deliver additional strategic projects including:

• A bespoke new website for Roberts Luxe, designed to reflect the premium nature of their chauffeur and travel service while being fully optimised for search
  
  
• SEO support for Roberts Luxe and Roberts Holidays, improving their search visibility and user experience across multiple customer journeys
  
  
• A landmark PR campaign celebrating Roberts’ 30th anniversary, supported by organic social media content, that increased local awareness and brand engagement
  

Outcome

The results have been significant across all three brands in the Roberts Travel Group portfolio:

• ROI of 17,902.83% in 2024
  
  
• 50% increase in organic traffic year-on-year
  
  
• 100% year-on-year growth in key Roberts Travel events
  
  

From an initial SEO support brief, our partnership has grown into a multi-channel collaboration that spans web design, search and PR, delivering measurable business impact while helping Roberts’ in-house team grow and thrive.

Conclusion

Roberts Travel Group now benefits from a stronger digital presence, improved brand visibility, and a collaborative marketing model built for the long term. With continued support from Altitude, their brands are well-positioned for even greater growth and innovation in the future.